I love the question: “What would you love to have happen?”

I consider that the Magic Question because of how it directs the focus of the person you ask it to.

I asked it to myself about my coaching program and came up with the following vision for you.

Here's My Vision for You, which I consider the promise of the program:

I see you smiling with deep satisfaction knowing you made a huge difference in the performance and life of an athlete, a coach, or an entire team.  And then doing it over and over again.

It’s a great buzz, isn’t it?    

You’ve always loved coaching, but now it’s at a whole new level.

I see you talking with an athlete one-on-one and then a whole team.  You’re in the zone, in flow, just like you want them to be, because you know what you’re doing.

You love helping people with their mental game.  It doesn’t seem like work because it’s so enjoyable.  You’re a highly skilled and confident mental performance coach capable of driving real transformation at a level far beyond what you’re now capable of.

You’re a guide who can unlock an athlete's or performer's potential by helping them change their psychological and emotional state. No longer held back by self-doubt or negative patterns, you allow athletes to experience the freedom of playing big when they most want and need to.

You have a certification that eases your access to athletes and teams you want to work with, and, more importantly, after earning that certification you’ll be so good they’re happy they let you speak with them!

THAT's what I'm committed to creating for you.  That or something better.

Ultimately, though, I can't do it for you.  You'll have to commit to doing the work (which won't feel like work...).

I've heard many mental game coaches say they're overwhelmed with all the knowledge they consume.

They love learning, but have a hard time organizing it all so they feel confident to go out and work with athletes, teams, and coaches. 

You will get a system that is clear and step-by-step. 

You can follow it and know you’re going to improve an athlete or team’s performance, enjoyment, and satisfaction, and you know you’ve given them an experience that will enhance their lives off the field long after they're done playing.

And you will have the wisdom, insight, awareness and skillset to know when the athlete would be best served by doing something different than that step-by-step system!

Ultimately, as you move through the program and beyond, you will naturally develop your own system.  

Know it, Do it, Own it.

Yes.  You’ll get immediate access to the class recordings and Q and A sessions.  You’ll have an app so you can listen on your phone anytime.

AND you'll have easy access to all course content and the Community discussion area where you can share and learn with other course participants.

This cutting-edge program will equip you with a comprehensive system for helping athletes and other performers excel, enjoy, and evolve through their performance experiences. You'll learn:

1. Proven mental performance frameworks, strategies, tools and skills...freeing you to coach with confidence, structure, and impact.
2. A step-by-step process for coaching performers that you can make your own...allowing you to guide others through a transformative, personal experience.
3. How to develop credibility through the certification...opening doors to market yourself as an authority worthy of trust.
4. The unshakeable confidence to be the coach and leader you want to be...unleashing you to make a powerful, lasting difference without doubts.

You'll gain knowledge of first principles and essential mental frameworks that enable you to avoid information overload and navigate the complexities with clarity, not confusion. Through guided practice, you'll come to embody wisdom and skills, developing an authentic coaching style that enables you to show up genuinely, authentically, as yourself.  Comfortable in your own skin.

Ultimately, you'll have the ability to free athletes to play at their highest levels and find out how good they can be, uninhibited by mental barriers. You'll experience the deep satisfaction of helping others evolve as performers and human beings.

With over 40 years of coaching for peak performance, Dr. Tom Hanson is a pioneering authority in the field of mental game training. His credentials and experience include:

•  Master's and Ph.D. in sport psychology
•  Studied under renowned experts like Dr. Bob Rotella, Dr. Ken Ravizza, and Dr. Dan Gould
•  Co-author of "Heads-Up Baseball", lauded as the "bible of mental toughness"
•  Mental performance coach for the New York Yankees, Texas Rangers,
• Hitting coach at the University of Virginia
•  Tenured professor and head baseball coach at Skidmore College
•  Author of "PLAY BIG: Mental Toughness Secrets for the Next Level"
•  Coached business leaders at Microsoft, Verizon, Pepperidge Farms and more
•  Certified in cutting-edge techniques like Tapping, Havening, and other modalities
•  23+ years specializing in helping athletes overcome "the yips"
•  Author of "Who Will Do What By When?" on improving organizational accountability

Many current elite mental coaches point to Hanson's past works like "Heads-Up Baseball" as their original inspiration - either saving their playing career or launching their coaching journey.

By learning from Hanson, you tap into one of the most comprehensive and proven systems for mental performance excellence and have full access to his knowledge and professional experience.

The only requirement is a commitment to 1) developing yourself, and 2) helping others, particularly athletes, excel, enjoy, and evolve through participation. If you love the mental game, the mental aspects of performance, and want to help others reach their goals and create lives they love, you're qualified.

The program has

•  8 weeks of live, interactive class sessions
• Lifetime access to the content, coaching and community
• You get certified when you complete requirements.  How long that takes is up to you.

Being certified means far more than just knowledge - it means you have embodied wisdom through experience, built skills through practice, and possess the confidence to truly own this work. The mantra is: Know it, Do it, Own it.

You will own it.

The entire certification curriculum is delivered remotely via online classes and materials. There are no required in-person training components for maximal flexibility.

You can access everything from any computer, including an app on your phone.

You will walk away with a complete system for elite mental performance coaching.

You'll learn Dr. Hanson's proven "Play Big" system and also be challenged to mold the concepts into your own personalized approach.  Some topics and skills include:

•  The Play Big ABCs: A powerful tool for developing pitch-by-pitch/play-by-play focus
•  Human Design Models: For diagnosing the root causes of performance issues
•  The FundaMentals: Deep dives into foundational tools such as imagery, relaxation, self-talk, breathing, posture
•  Emotion Release Techniques: Science-backed methods like Tapping and Havening that work at a deeper level than most tools.  They allow athletes to let go of negative emotions fast and break through limiting beliefs.  These are not yet normalized in the sports world, but they are my most powerful tools.  These tools will empower you to create experiences for athletes you would not have thought possible.
•  The Art of Mental Game Coaching: It's one thing to know what to DO with athletes.  You'll learn that here.  But the real secret is in BEING a great mental game coach.  I will guide you toward transforming into the "beingness" you need to 

You'll practice it all and "get it into your body," not just your head.

You won't watch a video of me teaching, I will personally lead each live class session and host regular office hours to answer all your questions. 

You'll also have access to a private community forum where I'll be active, ensuring you get personal support.

Each class will be recorded and you'll have access immediately and indefinately.

You'll have a 90-minute live class each week, plus assignments focused on applying that week's lessons through practice with athletes you currently work with or coach (or other volunteers). The workload allows you to easily integrate this training into your existing activities.

While formal career placement isn't included, I will guide you in that area for certified graduates exploring their coaching opportunities.

The final segment of the course is whichever you want it to be:

1. Setting yourself up as a business.  
2. Integrating the System into your coaching of a team or individual sport.

The program will take you from being stuck on the launch pad longing to be coaching, to being in orbit living your Dream.

There’s a link at the bottom of this page for you to set up a time to talk with me about anything regarding the program.